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Search results for “HeBS Digital”
Was hotel marketing always this complicated? Part Two of Three – GDS consolidation and rise of OTAs
04/28/2013
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10:21:05 AM
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For the most part the hotel industry did not have the coordination or the moxie to fight like the airlines and simply paid the higher distribution fees and travel agent commissions.
Was hotel marketing always this complicated? Part One of Three – Birth of the GDS
04/27/2013
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10:31:17 AM
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For those that were technologically connected – namely the chains – the increasing costs of the GDS plus the agent’s commission could push a standard two night booking to cost as much as 20% per transaction.
The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions | By Max Starkov & Mariana Mechoso Safer
01/10/2013
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10:51:17 AM
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The 2013 Top Ten New Year's Digital Marketing Strategy Resolutions, presented by HeBS Digital for the 13th consecutive year, provides guidance on what hoteliers should do to succeed in the year ahead.
How real are challenges to dethrone Google as king of hotel distribution?
12/14/2012
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10:34:54 AM
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Contrary to what some hotel marketers may be saying, search engines are not dead and are still the key driver of direct online hotel distribution.
Is Hotel SEO Dead? Not By A Long Shot – More Than Half of Your Website’s Revenue Depends on It
10/31/2012
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10:52:45 AM
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HeBS Digital puts together the list of top ten recommendations for a well-optimized site.
The 2012 Do’s & Don’ts of Hotel Distribution[Part 1 of 2]
03/15/2012
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10:15:26 AM
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Below are HeBS Digital’s 2012 Do’s and Don’ts of Hotel Distribution. Hotels should focus on their websites, maintain rate parity and market to international visitors, etc.
Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions[Part 1 of 2]
02/29/2012
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10:31:35 AM
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The 2012 Top Ten New Year’s Digital Marketing Strategy Resolutions, presented by HeBS Digital for the 12th consecutive year, provides guidance on what hoteliers should do to succeed in the year ahead.
Can Hoteliers Take Back The Initiative From OTAs?
04/29/2011
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10:20:23 AM
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In the midst of improving economic climate and rising travel demand, can hoteliers reverse this negative trend and take back control of the online distribution channel?
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